Runaway Credit Consumption
Data Cloud is live, but unoptimized queries, poorly designed data streams, and inefficient ingestion are burning through your Salesforce credits and inflating your billing.
Enterprise-Grade Salesforce Data & AI Architecture. On Your Terms.
We bring ex-Salesforce architectural rigor to growing organizations. Get the expert guidance you need to optimize Data Cloud and Agentforce, without the overhead of a full-time hire or a massive agency retainer.
Ex-SalesforceTechnical Architect
9x Salesforce CertifiedData Cloud, Agentforce
20+ YearsEnterprise Data Architecture
The problem
You invested in enterprise tools. Now you need the architecture to run them.
Standing up Data Cloud is just the beginning. For teams without a dedicated, in-house Data Architect, scaling the platform often leads to stalled projects, escalating costs, and a loss of business trust.
Unreliable Segmentation & Activation
When data harmonization and identity rules are flawed, marketing teams lose trust in the platform. Inaccurate segments lead to misfired campaigns, wasted ad spend, and disjointed customer experiences.
Broken Data Cloud DevOps
Data Cloud requires a distinct deployment lifecycle. Internal teams often struggle to establish proper end-to-end DevOps, leaving your platform without reliable environment setups, strict version control, or safe periodic sandbox refreshes.
The Architectural Capability Gap
Your internal admins and developers are capable, but they lack the specialized, senior-level oversight required to design complex zero-copy integrations and identity resolution rules.
Scattered Customer Data
Customer data is still trapped across ERPs, Snowflake, and legacy databases, preventing the single, unified view you were promised.
AI & Agentforce Readiness
You want to deploy Agentforce and AI, but your underlying data isn't clean, governed, or secure enough to trust the deterministic outputs.
Services
High-Impact Architecture. Flexible Delivery.
We provide specialized Data Cloud and AI advisory tailored to your team's size, budget, and deployment phase.
Fractional Architectural Leadership
Enterprise-tier oversight, deployed for a set number of hours per week. We integrate directly with your existing Salesforce team to review solution designs, evaluate technical trade-offs, mentor your developers, and guide your platform expansion, giving you Principal-level guidance exactly when you need it.
Data Cloud Optimization & Remediation
Already deployed on Data Cloud but struggling with performance or cost? We conduct a comprehensive, fixed-scope architectural audit to optimize query performance, fix zero-copy federation, and eliminate unnecessary credit burn, handing your team a clear roadmap forward.
Implementation & Integration Advisory
From mapping complex data ontologies to designing secure RAG pipelines, we provide the architectural blueprints and technical governance to ensure your next major Salesforce integration works flawlessly in the real world.
How we work
Built for teams that need expertise, not overhead.
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01
Strategic Assessments
A fixed-scope, flat-rate architectural audit of your data and Salesforce setup, concluding with a concrete remediation roadmap.
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02
Fractional Advisory
A flexible monthly retainer. We act as your part-time Principal Architect, providing your internal teams with leadership, design reviews, and mentorship.
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03
Project-Based Delivery
Defined integration or governance frameworks, scoped up front and delivered alongside your team, with trusted certified specialists brought in when a project calls for extra capacity.
About the Practice
Enterprise Rigor. Boutique Agility.
Certain Data is a specialized architectural advisory practice focused exclusively on the Salesforce Data Cloud and Agentforce ecosystem.
Founded by Tom Shpizel, a Senior Data & AI Architect with over 20 years of IT experience, the practice was built to bridge a specific gap: growing organizations need high-end data architecture, but rarely need it 40 hours a week.
As a former Technical Architect for Data & AI directly at Salesforce, Tom has led end-to-end Data Cloud implementations and complex integrations across massive, high-volume environments. Certain Data brings this deep, product-team insight to your organization, providing high-trust technical direction and developer mentorship without the friction or bloat of traditional large-firm consulting.
Credentials & Certifications
9x Salesforce Certified (including Data Cloud Consultant, Platform Data Architect, and Agentforce Specialist). Foundationally certified in Enterprise Architecture (TOGAF 9).
Let's discuss your data architecture.
Tell us a little about your current Salesforce ecosystem, your internal team setup, and your technical roadmap. We will reply within one business day to schedule a scoping call.
hello@certaindata.ca